A NEW SPIN ON OLD-SCHOOL
Over the last 100 years, innovation and rapid change have touched nearly every aspect of our lives. So when we had the opportunity to create and launch a brand that reimagines public high school education, we jumped at the chance to help make a difference. It was the beginning of a powerful change to help shape the future generation, our workforce and our community.
BRAND IDENTITY & WEB DESIGN
Developing a strong brand was not only essential from an initiative level—it had to be felt across every school that joined the initiative. In order to keep the overall brand consistent and give each school the ability to take ownership of the brand, we incorporated the color takeover. Each school would use their school color palette with the new brand.
MAKING IT OFFICIAL
To celebrate The Academies of Lexington’s designation as a Ford Next Generation Learning (NGL) community, we helped plan and execute their biggest event to date: Designation Day. More than a community affair, Designation Day was the culmination of years of behind-the-scenes work. Through event planning, script writing, video production, live social media posting and public relations, we helped bring a monumental milestone in our city’s 242-history to life.