BRINGING A BRAND UNDER ONE ROOF.
Strength and unity are at the heart of Louisville’s Southern High School—a place where students can thrive surrounded by community support and a close knit culture. With the mighty Trojan as their longstanding mascot, Southern needed a powerful brand with a winning strategy.
From defining colors to streamlining logos across academics, sports and school initiatives, we worked together to build a brand that would take school pride through the roof at “Our House.”
Brand Identity, School Signage
OUR HOUSE. OUR BRAND.
Using Southern’s existing mascot, we developed a completely new logo system and brand identity powered by Southern’s unmistakable pride and personality.
Bold signage, fresh logos and strong colors took charge to make Southern’s campus feel even more like home. A consistent brand and solid plan have built a strong foundation to inspire generations to come.