BECAUSE SOBER RIDES ARE THE ONLY SAFE RIDES
Every year, countless lives are lost or impacted by DUIs and motor vehicle crashes in Kentucky—especially during high-traffic holidays. Safe Ride KY was founded by the Kentucky Distillers’ Association (KDA) in 2017 to put an end to impaired driving and its devastating consequences. Since then, thousands of safe rides have been delivered to people who are doing their part to keep our roadways and communities safe.
As the initiative grew, Safe Ride KY knew the potential to reach even more people was there, but they needed a brand that would accelerate momentum, increase awareness, and ultimately, save more lives.
INFLUENCING INDIVIDUALS TO MAKE RESPONSIBLE CHOICES
Working closely with KDA and affiliated sponsors, we developed a brand powered by the facts. It was critical that the messaging be compelling enough to influence individuals to make responsible choices and take advantage of Safe Ride KY’s free sober rides during high-traffic holidays.
A responsive website, table tents at bars and restaurants and well-timed social media content put the right message in front of the right audiences at the right time.
If our efforts helped even one person make the decision to ride safe, we consider it a success.