HERE COMES THE JUDGE.
When father and son Bill McBrayer and Bill McBrayer Sr., discovered that historic distilling icon W.H. McBrayer was their long lost relative, they had to know more. After all, it was W.H.—also known as “The Judge”—who put Kentucky Bourbon on the international map. What they uncovered was centuries of craftsmanship all dating back to one man whose original Bourbon recipe from the 1800s is still talked about today.
Using the original strain, the McBrayer family recreated The Judge’s perfect batch of whiskey to be released in 2021. To prepare for its launch, they needed a brand that would bring 175 years of history back to life. And so McBrayer Legacy Spirits was born, the parent company behind future brands, each of which will turn the page on one of Kentucky Bourbon’s greatest stories.
Brand Identity, Website Design, Business Cards, T-Shirt Design
RESURRECTING A FAMILY BOURBON.
We spent months digging deep into research to not only uncover The Judge’s true story—but to connect the dots between his legacy and who the McBrayers are today. A brand identity was created to boldly recall the past while pointing to the future. A website was built, inviting users to uncover the evolution of McBrayer Legacy Spirits in timeline fashion with historical artifacts every step of the way. Business cards and other marketing collateral also helped bring the brand from concept to reality.
We were honored to help tell the story of one of Kentucky’s greatest spirits and hope you enjoy it as much as we do!