A TRIBUTE TO ONE OF KENTUCKY’S FOUNDING DISTILLERS
Bourbon brands are born every day, but not every new whiskey has roots that run over 150 years deep. Enter: W.H. McBrayer Bourbon–McBrayer Legacy Spirits’ tribute to one of Kentucky’s founding distillers.
For almost a decade, the McBrayer family has been obsessing over every detail about how to tell their story. More research was done than you could ever imagine. Centuries of whiskey archives scoured. No detail surrounding the history of W.H. McBrayer and his world-famous spirits were too small to consider.
Needless to say, the stakes for bringing the inaugural release of W.H. McBrayer Kentucky Bourbon were incredibly high—and Onefold was up for the challenge.
THE PURSUIT OF AUTHENTICITY
To help make the modern day McBrayer family’s vision a reality, we created a visual and verbal identity that honors 150 years of history—while looking to the future.
5 barrels. 1,075 bottles. The smallest of small batches. A relentless pursuit to honor authenticity.
The monogram seal on the label pays homage to the earliest labels of W.H. McBrayer Handmade Sour Mash Whiskey, with exquisite attention to detail and a style that maintains the unique character of the original.
An assertive vintage-modern typeface calls on the eye to pay attention. A bold, intriguing collector’s box invites Bourbon fans to uncover something very special that’s securely stored within: A story and a spirit as solid as its namesake.
Design, Copywriting, Packaging, Print Collateral, Website