CHANGING THE PERCEPTION OF SUMMER SCHOOL.
How do you take learning from summer bummer to new adventure? You “unschool” summer school! When Jefferson County Public Schools announced their new summer program, we set out to create a brand that’s as exciting as the experiences that await over 1,000 elementary school students grades three through six. With camp-like excursions, project-based learning and hands-on activities at the heart of its curriculum, Backpack League takes students to surprising sites around Louisville to explore the real-life reading and math opportunities that surround us.
Brand Identity, Print Materials
A VIBRANT BRAND TO INSPIRE YOUNG MINDS.
Onefold created a brand identity that invites young minds to reimagine what summer learning can be through a variety of marketing touchpoints. Inspired by little learners with big imaginations, we knew Backpack League had to be creative, curious and rooted in outdoor exploration. From logo development to signage, notebooks and more, Backpack League’s brand brings a splash of excitement to summer school.