BRANDING AND PROMOTING A NEW TECH CONFERENCE
As a leader in technology and cybersecurity solutions, Integrity IT works hard to keep their customers and community safe in an industry that’s evolving instantaneously. To enable businesses to better protect themselves in an increasingly risky digital landscape, they hosted their first annual Cyber Security & Technology Conference in 2017. Our strategic marketing campaign drove ticket sales to ensure that year one of this annual event was a success. To promote Integrity IT’s position as thought leaders in cybersecurity, we also supported the conference through event planning, live social media coverage and video production.
BRAND IDENTITY, INTEGRATED MARKETING CAMPAIGN, EVENT WEBSITE
Our strategic campaign started with a landing page featuring event information and a countdown clock to create a sense of urgency and drive ticket sales. All supporting campaign assets drove traffic to the landing page, including digital ads, social media advertising, e-mail marketing, content marketing, printed marketing materials and promotional swag. This integrated approach resulted in over 150 attendees across three target markets (Lex-Lou-Cin).
It’s time to give your business
The technology it deserves.