DOING GOOD SHOULDN’T STOP WITH ONE CAMPAIGN.
Habitat for Humanity is a non-profit organization that brings people together to build homes, communities and hope—so when their Lexington Habitat ReStore needed a campaign to draw additional support from the community, we were totally in! To help increase volunteers and donations, we deployed year-round digital and social advertising campaigns focused on spreading the word throughout Lexington.
Campaign Design, Digital & Social Advertising
Each day the Lexington Habitat ReStore recycles 10,000 pounds of materials, which helps build homes and restore hope for families in our community.
GAINING MORE THAN FOLLOWERS
SOCIAL MEDIA CAMPAIGNS THAT DELIVER
As quickly as donated items arrive through the back door, they’re purchased through the front—which means more donations and more shoppers are key to keeping the Lexington Habitat ReStore happy and healthy. To spark community interest and support, we launched a series of targeted, creative campaigns on social media aimed at increasing awareness and involvement.
Every day 10,000 pounds of material are recycled at the Lexington Habitat ReStore. To celebrate and increase their impact, we asked the community to get involved by making a difference on Earth Day and beyond.
Donations from the community are the heartbeat of the Lexington Habitat ReStore—so why not help turn a little spring cleaning into doing good? Our Spring Cleaning Facebook ad campaign invited Lexington to do just that by donating household items for a good cause.
Holiday weekends are a great time to take advantage of killer sales—and say goodbye to unwanted items. This Facebook ad campaign reaches people during holiday purchase cycles, encouraging shoppers to donate the items they are replacing.
When Lexington Habitat ReStore decided to open a second location in 2018, they wanted to share the news in a big way. Our #MoreReStore Scavenger Hunt led Facebook fans on a quest to figure out the new store’s location using clues from the signs of neighboring businesses.
Following the success of the #MoreReStore Scavenger Hunt, we launched a complementary Facebook ad campaign to build on the community’s excitement surrounding Lexington Habitat ReStore’s second location.
With quality items arriving daily, the hunt for new treasure at great prices makes the Lexington Habitat ReStore an exciting place to shop. Facebook ads that highlight a myriad of awesome treasures help people discover all of the things that they can buy at the Restore. This campaign helps bring people back for even more unique ReStore finds by reaching key audiences across targeted locations.