TAKING INNOVATION ON THE ROAD
GE Appliances is dedicated to innovating smarter technologies that make life simpler and better for people around the world. One way that they connect customers with their latest products is through the Innovation Showcase, a hands-on traveling trade show experience. This allows leaders in the industry to get an up-close and personal look at what’s next in appliance manufacturing, from personalization to small-space living, connectivity and design.
To make the most of this initiative, GE Appliances knew they would need a brand that would increase awareness—and excitement—surrounding the Innovation Showcase.
Brand Identity, Print Materials
A BRAND TO HELP SHOWCASE THE NEWEST PRODUCTS
A clean logo, trade show banners, signage and web graphics were all created to seamlessly align with GE Appliances’ global brand, while facilitating memorability for the exhibit specifically. It was important that no matter where the Innovation Showcase travels to, that it be backed by marketing collateral that’s on par with GE Appliances’ reputation as a world-class leader in appliance manufacturing.