IT’S A MINDSET. IT’S A CULTURE.
Since becoming a part of Haier–the world’s largest home appliance manufacturer–in 2016, the people, culture and potential of GE Appliances have been unleashed. And it’s not just their operational model that’s changed, it’s their mindset and their way of thinking.
But how do you spread the word about a transformation that’s never been defined?
You dive headfirst into discovery with your client to get to the heart of the new energy that’s changing the way they work, invent, create and do business. It’s called the GEA Way and it’s backed by three commitments: We come together, we always look for a better way, and we create new possibilities every day.
CONNECTING THE DOTS
To bring it all to life, we came together with the Communications team and adopted the GEA Way mindset every step of the way. This, along with the visionary guidance of Chief Communications Officer, Antonio Boadas, made the creative process simple.
From developing key messages surrounding the GEA Way philosophy and commitments to
designing a custom seal icon that symbolizes their corporate evolution, every step had to authentically reflect GEA’s culture–while aligning seamlessly with corporate brand guidelines.
Since making its public debut in June 2021, the GEA Way has become a unifying force across GE Appliances, connecting their people and products to an even greater purpose.
Brand Identity Design, Copywriting, Print & Digital Collateral, Signage