BEHIND-THE-SCENES BRILLIANCE.
GE Appliances (GEA) Smart Distribution transforms the customer experience in a New Era of Now. Through real-time decisions about inventory disposition, it enables faster and more efficient delivery while resolving behind-the-scenes problems before they even begin.
With 12 Area Distribution Centers and 170 local delivery locations, GEA delivers and installs an appliance every four seconds—a monumental process in itself. Telling the story of an even smarter omnichannel distribution journey, while honoring a legacy of innovation spanning over 100 years, required an integrated brand strategy from start to finish.
Brand Identity, Photography, Presentations, Print Materials, Signage, Website
REDEFINING DISTRIBUTION IN THE DIGITAL AGE.
Launching a transformation so massive meant not only staying true to GEA’s strategic plan, but finding ways to convey their vision to customers, employees, builders and owners. To make this happen, we developed a brand identity, presentations, photography and infographics driven by clarity, cohesion and communication. We worked closely with GEA to simplify the deep complexities of distribution in the digital age and ensure a clear understanding across every audience.
Brand Identity, Signage, Photography (Andrew Kung), Presentations, Infographics
