A BRAND THAT INSPIRES EMPLOYEES TO WIN TOGETHER
GE Appliances is a global company that makes life better by designing and building the world’s best appliances. With over 12,000 employees, they believe in empowering people, creating ecosystems for co-creation and winning together. Their ultimate goal is to add value for all stakeholders in the ecosystem.
When they needed a brand identity for the Annual Leadership Meeting (ALM), we jumped at the opportunity to inspire team members and create consistency for years to come.
BRAND IDENTITY, PRESENTATIONS, SIGNAGE, DIGITAL GRAPHICS
SETTING THE STAGE FOR GLOBAL SUCCESS
We worked closely with GE Appliances to develop fresh visuals that align with their team’s ambition and culture of innovation. With consistent messaging and clean design, we set out to reach an international audience of employees and industry visionaries. From presentations to signage and digital graphics, the ALM’s new look portrays the clarity and focus that drives GE Appliances’ community of corporate leaders.