NEW LOOK…SAME LOGO
How do you transform a 100-year-old brand without changing the logo? You change everything else around it.
When GE Appliances, the fastest growing appliance company in the U.S., asked us to refresh their corporate brand, we couldn’t wait to get started. We also knew that exploring the elements surrounding their existing identity would be key to elevating–and upholding–the legacy of one of America’s most recognized brands.
A FRIENDLY, APPROACHABLE FEEL.
To bring new life to their timeless expressions, we experimented with colors, typography, photography and messaging, until it felt just right. Fresh font families, a color palette of striking blues, a simple icon system and upgraded pictures all came together to uphold the legacy of GEA–but in a new, exciting way.
With GEA’s friendlier, more approachable and human feel, we have no doubt that the future holds even more “good things.”
Brand Identity Design, Brand Manual, Copywriting, Print & Digital Collateral