There’s only one place for Bourbon aficionados to walk in the footsteps of legends, mingle with Master Distillers and sample rare offerings from the world’s most iconic distilleries: The Kentucky Bourbon Affair.
To boost 2018 ticket sales and increase excitement for the event in the future, we launched a fully optimized digital campaign that produced a 3.8% return on ticket sales. That means for every dollar spent on the campaign, $3.80 of tickets were sold as a result! Spanning three months leading up to the event, the campaign included:
Social Media Ad Campaign, Landing Page & Promo Video
6 DAYS
17 DISTILLERIES
41 EVENTS
374,740 IMPRESSIONS
365 PAGE LIKES
1,357 POST REACTIONS
10,262 CLICKS
ROI $3.80 FOR EVERY $1.00