A NEW VISION FOR EDUCATION
The Backpack of Success Skills is an innovative P-12 initiative ensuring that every student within Jefferson County Public Schools (JCPS) receives an education in which academic achievement and personal development go hand-in-hand. By collecting evidence of learning in their digital backpacks, students can monitor progress, set goals and reflect on their education—all while developing the skills they need to be successful.
Getting all 155 schools on board for this epic educational shift would be no easy feat, so we set out to create a brand that would effectively support the dynamic changes underway.
Brand Identity, Book, Print Materials, Google Icon
BRANDING A NEW BEGINNING
Bright colors, fresh design and a bit of mystery were key to creating an imaginative brand identity that would inspire students, families and educators all while piquing the interest of the broader community. To ensure the Backpack and its corresponding campaign, “The New Normal,” caught the attention of the right people at the right time, we also developed creative collateral ranging from strategic presentations to custom icons, brochures and more.
